Media Relations

Find press releases and photos available for download here.

For more information or to be put on the list to receive press releases and invitations to Pasadena Restaurant Week, Cheeseburger Week, Julia Child Citywide Cocktail Party or SIP-tember events please email or call 626-795-3355 and ask for Paul.

Cheeseburger Week and the Cheeseburger Challenge


SIP-tember: A Celebration of the Cocktail and the SIP-tember Cocktail Bracket  Challenge return August 15th through September 25th.

Cheeseburger Week is January 12-17, 2014.Download the press releases here. For further information, interviews, photos or to be put in the list for email updates and press releases please contact Paul Little at 626-795-3355 or email

Here are Cheeseburger Week 2013 press materials:

SIP-tember returns to Pasadena August 15 through September 25, 2013. Kicking off with a Citywide Cocktail Party to Celebrate Julia Child’s 100th Birthday on August 15th, the second Pasadena celebration of the cocktail includes a cocktail bracket challenge taking place over six weeks.  SIP-tember culminates in live taste-off of the finalists to determine Pasadena’s favorite cocktail.

Download the 2012 press releases here:

Here is some of our TV coverage for the Julia Child Citywide Cocktail Party 2012:

Pasadena Restaurant Week is Sunday, April 20th through Friday, April 25th.

Restaurant Week 2012 Press Releases:

Here is some of the material and coverage for our inaugural Pasadena Cheeseburger Week January, 2012:

Links to verification of Pasadena as the home of the cheeseburger:

Los Angeles Times:

What’s Cooking America:


Pasadena Sun story on origins of the cheeseburger:,0,34915.story

Even the Brits are taking notice of our cheeseburger heritage:

And finally, the LA Times even runs a photo of the original roadside stand at 150 West Colorado in Pasadena:,0,4687494.story

Cheeseburger Week spokesburger photo: